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Media Contact for the Washington State Senior Games
 Bill Van Eron, Principal
Headwaters Marketing
Official Marketing Partner for the Washington State Senior Games
hw2o.com
712 Garfield Street
Fort Collins, CO 80524
970-221-0751
 Organizational Information
The Washington State Senior Games (WSSG)
Perry Dolan, President
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
927 5th Avenue #1
Kirkland, WA 98033
425) 889-9064
Hosting Communities
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Seattle Senior Games
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Port Angeles Senior Games
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Bremerton West Sound Senior Games
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Puget Sound Senior Games
Future Plan - Under Review
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Eight hosting communities in Washington State
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Wenatchee World Winter Senior Games
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A Regional Senior Games event
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Collaboration with Canada and the Pacific Rim
Media – A sampling of the 50 reasons to cover the Washington State Senior Games
#1. It is a great cause
• It gets people started on the path to active, healthy lifestyles at a time when obesity and stress are at an all time high.
• Health experts predict an impending health crisis for boomers and seniors. Health experts who see these games declare it works
#4. Economic impact to Washington State
• Looking at Saint George, Utah and their senior games, they show 9000
participants bringing in over $45 million to the local economy over a 3
week timeframe. Washington State has similar destination appeal and a
plan to implement this statewide rather than in just one community.
• Boomer and senior events are clean growth. Much media attention has
been given to the (G)OLD RUSH that is forthcoming as boomers age, but
we know the program that provides the most fun will attract the largest
share of attention. This is that program.
• The TV show, Sunday Morning covered the positive impact of the
Senior Games on Saint George, Utah earlier this year. In Florida,
where they host over 18 events a year that draw between 2000 and 15,000
participants, they account for over $360 million into the state
economy. That model is similar to what Washington will adopt.
#5. Human interest
• Many stories about how this enriches the lives of boomers and seniors.
• There are many types within the boomer category. Each type,
and their story on how they discovered something better through these
games makes for interesting press.
#10. New attitudes on aging and active lifestyles is a mega-trend being led by boomers and seniors everywhere. 50 is oft reported as the new 35. The transition is underway. This channel will be one of the significant voices of that movement.
#25. This celebrates real people, not Hollywood or professional sports
celebrity types. This reflects a return to a values based society and a
step away from superficial pursuits. This fits with a society that is
quickly gravitating back to simpler times, more substantial friendships
and living life on terms that evoke excitement and fulfillment.
#30. High growth basis. With half the population approaching 50 in the
next 4 years, many will see the merits of the senior games and this web
channel as “their” place to go to get involved in fun, active, healthy
lifestyles. The games infrastructure is set up in 49 states and with
the awareness and funding support this web channel will provide through
insightful sponsors, we see attendance growing in Washington State from
300 at smaller events and 1000 at larger to 2000 on up to 10,000 in
just several years. The national and international web audience is
already in excess of 5 million. With a base of 120 million boomer age
people out there, and this being the most fun, rewarding path to active
healthy lifestyles, our assumptions of growth are conservative at best.
#42. New program aligns to top 10 new rules of branding
- Companies that stand for something earn higher support than most interrupt driven selling
strategies.
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